Smaller College Sports Stadiums: Why Going Intimate Is the Biggest Trend Reshaping Athletics
The era of bigger-is-better in college sports stadium design is ending. Across the nation, universities are making counterintuitive choices: building smaller stadiums at premium prices, reducing capacities in existing facilities, and prioritizing fan experience over sheer crowd size. Northwestern University’s $850 million Ryan Field—the most expensive stadium in college sports history and simultaneously the smallest in the Big Ten—perfectly captures this paradigm shift that’s transforming how educational institutions approach athletic facilities.
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