NIL in High School Sports: Complete Guide to Name, Image, and Likeness Opportunities for Student-Athletes
The landscape of high school athletics has transformed dramatically with the emergence of Name, Image, and Likeness (NIL) opportunities. What began as a college athletics movement has rapidly expanded to the high school level, creating unprecedented opportunities for talented student-athletes to monetize their personal brands, athletic achievements, and social media presence while still in high school. As of October 2025, 41 states and the District of Columbia permit high school athletes to receive compensation through NIL deals, fundamentally changing how student-athletes, schools, and families approach high school sports.
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