College Advancement Through Donor Recognition: How Strategic Recognition Increases Donor Engagement and Retention
College advancement teams face an increasingly challenging landscape: declining donor retention rates, competition for philanthropic dollars, growing donor expectations for transparency and impact, and the need to engage donors across multiple generations with vastly different communication preferences. According to research on nonprofit donor retention, educational institutions retain only 32-45% of donors year-over-year, meaning advancement teams must continuously replace more than half their donor base just to maintain current giving levels.
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